Our Board of Directors

J. Bruce McKinney

J. Bruce McKinney

Retired Chairman of the Board and Chief Executive Officer
Hershey Entertainment & Resorts Company

Biographical Information:

J. Bruce McKinney retired as CEO and Chairman of the Board for Hershey Entertainment and Resorts Company.  He has been affiliated with the Hershey community for most of his life, having graduated from the Milton Hershey School in 1955. 

After earning a degree from Dickinson College and attending Dickinson Law School, he worked for Hershey Foods, Hersheypark and eventually rose through the ranks at Hershey Entertainment and Resorts Company until his retirement in 2000.

Mr. McKinney is active in his community and has served on the boards of the Milton Hershey School, Hershey Trust Company, M.S. Hershey Foundation, Hershey Entertainment and Resorts Company, Dickinson College, Pennsylvania Chamber of Business and Industry and the Pennsylvania Travel Council, to name a few.

He's been the recipient of numerous community service awards, including the 2013 Hershey Bears Hockey Hall of Fame Award, Milton Hershey School's Alumnus of the Year, Dickinson College's Benjamin Rush Award, and in 2011, Honorary Alumnus of Penn State.

Mr. McKinney and his wife, Sally, have supported the Children's Miracle Network and Four Diamonds at Penn State Children's Hospital over the years. They also made a leadership commitment to help build the new Children's Hospital. The couple has contributed to the cardiac rehabilitation program at Penn State Heart and Vascular Institute and the Graham H. Jeffries Professorship at Penn State College of Medicine. 



B.A., Dickinson College

Dickinson School of Law

Penn State Executive Management Program

Media interested in contacting the above person should contact the Office of Marketing and Communications at 717-531-8606.