Research is an important component of our mission at Penn State Milton S. Hershey Medical Center and Penn State College of Medicine. And clinical research is a key link between discoveries made in the lab and promising therapies available to patients. To maintain a robust clinical research program, we need to ensure members of the public know they have ample opportunity to participate in scientifically sound and professionally run clinical research studies at our institution. The more successful our recruitment, the more likely we are to attract future studies, and the more we are able to contribute to medical understanding and care.
The Institutional Review Board (IRB) and the Office of
Marketing and Communications have developed these
step-by-step instructions in an effort to make advertising placement for and related promotion of clinical research studies as simple as possible, while ensuring that regulatory and institutional guidelines are met. In addition to designing ad materials and helping study coordinators determine the best medium for targeting potential participants,
Marketing and Communications offers other resources. We can help develop targeted mailing lists of referring physicians in the region by discipline. And we have access to a large database of demographic information about where our patients come from for various types of treatment, allowing us to help study coordinators narrow the focus for spending advertising dollars wisely.
Please contact the Human Subjects Protection Office at 717-531-5687 or Matt Solovey, Marketing and Communications, at extension 717-531-0003 x287127,or email Clinical Research Advertising for any questions regarding this process.
